These are 2 of the new poster ads for Volkswagen, bearing the tagline: "Another example of Volkwagen efficiency". I really like the concept for these ads and I think they are very effective; not only do they underline
how and why Volkswagen's new technologies are efficient through the copy, but the design plays by these rules too. The ad is made more time efficient to read as the main point is made by high-lighting specific words, which spell out a sentence on their own. I also like the fact that there is more than one design for this concept; highlighting of words in one, and crossing out words in another. The posters are also efficient in other ways e.g. use only of type, no images (bar the VW and BlueMotion logos), use of one typeface and colour for the main copy, and use only of 2 colours overall (again bar the logos).
