This blog contains critical analysis of all sorts of media that I find inspirational; as part of a summer project for my graphic design uni course. Enjoy!
Tuesday, July 7, 2009
Another Example of Volkswagen Efficiency
These are 2 of the new poster ads for Volkswagen, bearing the tagline: "Another example of Volkwagen efficiency". I really like the concept for these ads and I think they are very effective; notonly do they underline how and why Volkswagen'snew technologies are efficient through the copy, but the design plays by these rules too. The ad is made more time efficient to read as the main point is made by high-lighting specific words, which spell out a sentence on their own. I also likethe fact that there is more than one design for thisconcept; highlighting of words in one,and crossingout words in another. The posters are also efficientin other ways e.g. use only of type, no images (barthe VW and BlueMotion logos), use of one typefaceand colour for the main copy, and use only of 2colours overall (again bar the logos).
1 comment:
I saw this on the tube in London - makes for a great read when you're squished up against the tube windows during rush hour!
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