Sound of Music - Central Station Antwerp (Belgium)

This performance was done as a publicity stunt in Antwerp Station, Belgium, on March 23, 2009, for a Belgian tv programme that was looking for the leading role of 'Maria' for the musical "The Sound of Music". Apparently it only took 2 rehearsals to get the stunt looking like this! I think it's a fantastic form of guerilla advertising; as viewers we do not know who is going to join the dance next! Even most of the people who look like they don't know what's going turn out to be dancers, and get up and join in when it's time for them to participate. It's very musicalesque in style which does great justice to its purpose, much more so than would advertising posters or tv ads. I love that there's involvement from such a wide selection of people as well, gives a real sense of together-ness. And then when the dance is done everything just carries on exactly as if nothing had happened. The sort of thing that gives you goose-pimples really. Brilliant!