The Impossible Project - Saved Polaroid

This post proves that signing up to high-street shop email updates does not always cause a waste of inbox space! I received an urban outfitters newsletter email today that featured an advert for a project they are working on: Saved Polaroid. They have teamed up with The Impossible Project 'in a worldwide effort to restart and reinvent instant photography.' I'm sure most of us are familiar with polaroids, if not from when we were kids then more recently due to the popularity of retro trends. Let's face it though, they were pretty cool. Before the ease and convenience of the modern day digital camera, the polaroid was the key to a photograph you could look at pretty much as soon as you'd taken it - the birth of instant photography. But as soon as digital cameras came onto the market with better quality pictures, memory cards allowing many more photos to be taken and no need for film, plus their much smaller size and lightness, polaroids were quickly ditched for their newer, shinier, modern opponents. But now, it seems, we want them back! Production of analog instant film stopped in 2008, closing the factories in Mexico and the Netherlands. Impossible b.v. has been founded with the concrete aim to re-invent and re-start production of analog INTEGRAL FILM for vintage Polaroid cameras (www.the-impossible-project.com). The Impossible Project clearly states that their aim is not to rebuild Polaroid Integral Film however, but to re-invent it under a name brand name, developing a new product with new characteristics and optimised components. For all us arty types, this is something to look forward to! And in the meantime appreciate some of the really interesting polaroid artists around, including Jennifer Rumbach, and a whole range of artists found at Polanoir.