Love Food Hate Waste

Lovefoodhatewaste.com is a web campaign that exists to, well, the name says it all really! The website provides tips on saving money when buying food, where to store certain goods so that they last longer, and tips on how to use up leftovers into tasty meals instead of throwing them away.

I saw an A4 advertisement for the site in a magazine whilst I was in the waiting room at the dentist, and I thought it was really cleverly and humorously done. Things like recycling, energy

saving etc are all things that are difficult to encourage people to do; it is hard to know, too, from which angle to approach the issues from. The guilt angle might work on some people but people don't like feeling guilty, especially if the issue is not completely their fault, so in many cases people just try to forget about the issue and then it seems like it has gone away and they don't need to worry about it anymore. The 'do your bit to help' angle might work a bit better but people are so used to that kind of message that it is as easy to ignore as the next.

Love Food Hate Waste takes an interesting approach to the problem of food waste in which the campaign says 'Whatever food you love, we can help you waste less and save upto £50 a month'. This way people feel like the site is made to help them, whereas by taking the site's advice, they are actually helping it too!