Oxjam

"Whatever you're into, Oxjam is your chance to fight poverty with music". I think this is a great campaign that Oxfam have come up with; it was set up in 2006 and since then has raised over £1 million to help fight poverty around the world! I think that when charities branch out like this and expand their opportunities for raising money, it makes the charity much more appealing, especially to a younger market. After these gigs as well it is likely that people who attended will develop brand loyalty and donate their unwanted clothes to Oxfam rather than other charity shops. It's all about brand awareness! Especially when the aim is helping a good cause!