'Happiness Brussels' wanted to create an original ad campaign for the compact Toyota for Europe - the Toyota IQ. They had the idea of designing a typeface that the car would create itself by driving the shape of the letters and numbers. They hired a professional race pilot called Stef van Campenhoudt to do the driving, and 2 typographers from the agency "Please Let Me Design" to create the shapes made by the car into a typeface. Pretty unique idea! You can see a 'making of' video by clicking here.
Friday, October 2, 2009
The Toyota IQ Typeface
'Happiness Brussels' wanted to create an original ad campaign for the compact Toyota for Europe - the Toyota IQ. They had the idea of designing a typeface that the car would create itself by driving the shape of the letters and numbers. They hired a professional race pilot called Stef van Campenhoudt to do the driving, and 2 typographers from the agency "Please Let Me Design" to create the shapes made by the car into a typeface. Pretty unique idea! You can see a 'making of' video by clicking here.
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1 comment:
I think this is a great typeface!
So original - and I love the mixture of colours they were able to use! I bet it's time consuming writing a sentence!
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